Models
Turn data into decisions. Voter scoring, segmentation, and predictive analytics—built for campaigns, not data scientists.
Analytics Dashboard - Voter Scoring & Segments
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Key Features
Voter Scoring
Scores for turnout probability, persuadability, and support level. Know who to contact and what to say before you make the call.
Segment Builder
Slice your universe with intuitive filters. Combine demographics, behavior, and model scores to build precise target audiences.
Predictive Analytics
Who should you contact today? This week? Models prioritizes outreach based on impact potential and timing.
Export Anything
CSV exports, API access, or direct integration with Workflow. Your data, your way.
Scoring Dimensions
Every voter receives scores across multiple dimensions:
| Score | Description | Range |
|---|---|---|
| Turnout | Probability of voting in this election | 0-100 |
| Support | Likelihood of supporting your candidate | 0-100 |
| Persuadable | Potential to be moved by contact | 0-100 |
| Donor Propensity | Likelihood to contribute | 0-100 |
| Volunteer Potential | Likelihood to volunteer | 0-100 |
How Scores Are Built
Scores combine voter file data (registration, turnout history), modeled demographics, survey responses, and contact outcomes. They update in real-time as new information comes in.
Segment Examples
Common segments built with Models:
- Persuasion Universe: Support 30-70, Turnout 60+, Persuadable 50+
- GOTV Targets: Support 70+, Turnout 40-70
- Volunteer Prospects: Support 80+, Volunteer Potential 60+
- Donor Prospects: Support 60+, Donor Propensity 50+, No prior donation
Model Transparency
Unlike black-box solutions, Models shows you:
- Score Components: What factors drove each score
- Confidence Levels: How certain the model is
- Historical Accuracy: How well scores predicted actual behavior
- Drift Detection: When models need retraining